Louis Erard Men's 69101AA04.BMA19 Heritage Automatic Mother-Of-pearl Watch

Regular price $1,989.00 $1,989.00 Sale

As distinctive as it is elegant, the Men's Louis Erard Automatic Watch is a timepiece you'll be proud to pass down through the generations. Featuring a white mother of pearl dial with classic Roman numerals, this sophisticated Heritage watch is at home in the board room and at black tie events. Also offering easy-to-read hands, a convenient date window at four o'clock, a scratch-resistant sapphire crystal, and reliable automatic movement, this timepiece is water resistant to 165 feet.

A blend of horological tradition and contemporary design, all Louis Erard timepieces continue to be made in Switzerland and, with full respect for the whole concept of Haute Horlogerie, only house mechanical movements.
Mechanical watches…Exclusively
In keeping with Switzerland’s rich 400-year old tradition of watchmaking, Louis Erard puts the mechanical movement at centre stage. After all, a mechanical watch is not a machine, but a living object. Something tactile that beats, stops and starts again.
In a Haute Horlogerie spirit
L’Horloger-créateur de Montres mécaniquesis keen to show all watch aficionados that expertise, flawless quality, and small complications can go hand-in-hand with affordable prices. To offer consumers what they want: this is the principle behind Louis Erard’s creations and its three collections.

1893- Birth of founder, Louis Erard, on 16 February.
1929- Foundation of the Louis Erard company in La Chaux-de-Fonds (NE). Corporate name: Louis Erard & André Perret.
1931- Production of the first watches under the Louis Erard brand name.
1937- The company employs a staff of over 60.
1942- Separation of the Louis Erard and André Perret families.
1942-1980- Main activity remains casing for other watch companies.
1980- A sustained effort is made to expand the Louis Erard brand, with some success on Asian markets.
1992- The company changes hands following serious financial problems: transferred to Le Noirmont (JU).
2003- After 10 years of silence, the brand is bought out by private investors and re-launched.
- To celebrate its 75th anniversary, Louis Erard is reinterpreting its 1931 Collection in four new models and marking the event by replacing steel with gold.
2007- The 50’000th watch since the brand’s comeback in 2003 leaves Louis Erard’s workshops. In autumn, the company presents its first ladies’ collection, Emotion.
2009- A new milestone on the way to Haute Horlogerie with affordable prices: Louis Erard launches its first in-house module developed together with Soprod SA.
2010- The alchemist Louis Erard turns steel into pink gold! Twenty-six gold models are presented in a range of ever more affordable prices. The 100,000 watch mark is passed, underlining the brand’s success story.

  • Swiss Automatic movement
  • 25 jewels
  • Beautiful Mother-Of-Pearl dial
  • Exhibition caseback; Brushed and polished Stainless-steel bracelet
  • Water resistant to 165 feet (50 M): suitable for swimming and showering